URU is GB Group's flagship application for age verification and identity verification of UK citizens. Based on ID3® technology, URU has been purpose-built to combat the world's fastest growing criminal activity: identity fraud. URU removes the need for a manual identity verification check using documents by electronically matching information against more primary data sources than any other ID checking service. URU is an award winning solution that has been proven to increase customer conversion rates by up to 50% and to reduce identity fraud and its associated costs by more than 40%.
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